By 2000 Converse had sold more than 600 million pairs of All Stars during its eighty years of manufacturing them. The athletic shoe evolved into the shoe of choice and a favorite for subcultures, particularly artists and musicians. Ĭhuck Taylor All Stars regained popularity in the 1980s and 1990s, making a shift to casual, retro-style footwear. Tree Rollins was thought to be the last player to regularly wear canvas Converse All Stars in the NBA during the 1979–1980 season, although Micheal Ray Richardson and Mickey Johnson briefly wore leather All Stars with the New Jersey Nets after 1982. Many athletes switched to shoes with leather uppers and harder rubber soles made by Converse as well as its competitors. Ĭonverse began to struggle financially during the 1970s, due to competition and poor business decisions as the shoe lost its popularity among basketball players. Due in large part to the sale of its All Stars, the company began to expand and open more factories.
#CONVERSE MY STORY PINK PROFESSIONAL#
In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players. Post World War II popularity īy the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. During World War II All Stars were the official athletic training shoes of the U.S. Converse All Stars were the official shoe of the Olympics from 1936 to 1968. Numerous professional basketball players were soon wearing All Stars. The Chicago-based touring team was established to promote sales of the company's All Star basketball shoes. During the 1926–27 season Taylor also served as a player-manager of the company-sponsored basketball team called the Converse All Stars. To promote sales of Converse All Star shoes to basketball players, Taylor held basketball clinics in high school and college gyms and YMCAs all across the United States and taught the fundamentals of the game.
#CONVERSE MY STORY PINK PATCH#
After Taylor's signature was added to the ankle patch as his endorsement, they became known as Chuck Taylor All Stars, the first celebrity-endorsed athletic shoe. The restyled shoe also incorporated a distinctive All-Star logo on the circular patch that protected the ankle. Within a year of Taylor's arrival, the company had adopted his ideas for improvements to the shoe's design to enhance its flexibility and ankle support. In 1921, Charles "Chuck" Taylor, an American semi-professional basketball player, joined Converse as a salesman. The shoe was composed of a rubber sole and canvas upper and was designed for basketball players. In 1917 the company designed the forerunner of the modern All Star shoe that it marketed under the name of "Non-Skids". Marquis Mills Converse founded the Converse Rubber Shoe Company in 1908 in Malden, Massachusetts. Converse has released editions of the shoes in many colors and patterns, as well as updated models that retain the original's appearance while incorporating newer technology.Īd from 1920 for the forerunner of the Chuck Taylor All Star Converse "Non-Skids" Īlthough Chuck Taylor All-Stars are no longer used in professional basketball, they remain popular as casual footwear. Chuck Taylor All Stars enjoyed a comeback in popularity in the 1980s as retro-style casual footwear. By the 1960s the company had captured about 70 to 80 percent of the basketball shoe market, but the shoe declined in popularity during the 1970s when basketball players wore competing brands. After Converse added Taylor's signature to the ankle patch they became known as Chuck Taylor All Stars. The innovative detail of the original shoe was the "loose lining" of soft canvas that was intended to provide flexibility and prevent blisters.Ĭonverse started making an early basketball shoe in 1917 and redesigned it in 1922, when Chuck Taylor asked the company to create a better shoe with more support and flexibility. Although Chuck Taylors are made of various materials such as leather or suede, the original and most widely known version is made from cotton canvas. The shoe consists of a stitched upper portion, and a toe cap and outsole usually made of rubber.
Initially developed as a basketball shoe in the early 20th century, its design has remained largely unchanged since its introduction. A pair of high-top Chuck Taylor All-StarsĬhuck Taylor All-Stars or Converse All Stars (also referred to as " Converse", " Chuck Taylors", " Chucks", " Cons", " All Stars", and " Chucky Ts") is a sneaker manufactured by Converse (a subsidiary of Nike, Inc.
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